is the non-profit foundation formed by Dr. Jeffrey Wigand, the former
chief scientist at Brown & Williamson Tobacco Corporation. Dr. Wigand
went public with what he knew about the tobacco industry to the
FDA, the Department of Justice and to the American public through
CBS' "60 Minutes". Dr. Wigand was sued by Brown & Williamson for
his actions, but as a condition of the historic June 20th, 1997
agreement, the Attorneys General insisted that the company dismiss
Today Dr. Wigand conducts interactive educational
seminars through SMOKE-FREE KIDS on all student levels; in elementary, middle or high schools,
as well as colleges and postgraduate institutions of law, medicine,
business management and education.
In addition to providing educational seminars,
SMOKE-FREE KIDS also provides scientific and technical input to
governmental organizations developing policy or regulating tobacco
products (denormalization) and creating smoke-free environments,
such as the Country of Canada, the city of New York, the World Health
Organization (WHO), the Food and Drug Administration (FDA) and the
Centers for Disease Control and Prevention (CDC). In addition, expert
testimony can be provided in tobacco litigation to further hold
the industry accountable for its targeting of our children.
Through SMOKE-FREE KIDS, Dr. Wigand uses his knowledge about the
tobacco industry and his teaching experience to educate others about
the myriad issues concerning tobacco and the tobacco industry. He
teaches children critical thinking and analysis skills that enable
them to make better decisions and healthy choices regarding tobacco
use. And he teaches adult students and policy makers about medical,
scientific and technical aspects of tobacco science and chemistry.
These topics include:cigarette design, the industry's use of tobacco
additives that enhance ease of use and addiction, industry tactics,
nicotine addiction and manipulation, and reduced ignition propensity
Dr. Wigand and SMOKE-FREE KIDS use scientific methods of discovery,
actual industry data and documents to explain how the industry targets
children and youth to generate new tobacco addicts. Because Dr.
Wigand has direct "hands on" experience and knowledge, SMOKE-FREE
KIDS provides intellectual assets and knowledge critical to the
understanding of tobacco science, and not duplicated in any other
SMOKE-FREE KIDS is a 501(c)(3) corporation and
all contributions may be tax-deductible. Donations from the public
are welcome. Any donations should be made payable to "Smoke-Free
Kids" at PO Box 527, Mt. Pleasant, MI, 48804-0527. Please consult
with your tax advisor as to any tax benefits associated with any
financial contributions to this 501 (c)(3) organization.
For more information on having Dr. Wigand speak at your event, organization,
or business, go to the speaking engagements area
of the web site.